PRINCIPAL PRODUCT DESIGNER • HEALTH TECH SPECIALIST • APP, WEB + SAAS DESIGN
Designing through
complexity,
with care.
10+ years designing digital products across mobile apps, websites, and SaaS, from CQC-compliant care platforms and AI symptom checkers to medical wearables and surgical education tools.
Trusted by teams at
Selected Work
Case studies
CLINICIAN PLATFORM · STRYKER · ORTHOLOIQ · 2023
Physical Therapist Access: Enabling Remote Recovery Collaboration
Introduced a new user type into a clinically sensitive system. Designed the permissions model, PT invitation flow, onboarding experience, and cross-platform design across OrthoLogIQ and MotionSense.
- · 54% higher 30-day activity when PTs update exercise plans
- · First time external PTs could access either platform
- · 4.5 months, 9 sprints from concept through to production delivery
AI · CONVERSION · B2B2C · HEALTHILY / WALMART · 2021
Increasing Conversion with Walmart's AI Symptom Checker
Redesigned an AI-powered symptom checker for Walmart's Medicine Cabinet, driving landing page conversion from 10% to 55% through A/B testing, exit survey analysis, and iterative design across mobile and desktop.
- · 10% → 55% landing page conversion after A/B testing
- · ~45% drop-off reduction from exit-survey-led design changes
- · MVP delivered in 3 months across mobile and desktop
MOBILE · FEMTECH · iOS & ANDROID · ELVIE · 2020
Improving Usability and Confidence in the Elvie Pump App
Redesigned core pump controls and Home screen to reduce cognitive load and improve confidence for new and experienced pump users. Animated mode indicators and a tabbed layout drove a 43-point confidence score improvement.
- · 51% → 94% user confidence score after redesign
- · 62% fewer customer support enquiries related to pump mode confusion
- · 30% faster setup, 25% fewer interaction steps on Controls screen
